Client Brief

My radio advert as below will produce curiosity into the minds of the public by its use of intrigue and interest. My radio advert connects itself to the individual’s interests through using a well known and famous movie to establish a connection between the information being processed throughout the advert into the mind of the individual establishing just what “foot in the door’s” concept really means. Its use of short, brief information intrigues the listener without giving to much away therefore referring them to a website that they can access giving them a better lay out of the event. The radio advert gets straight to the point with no frills attached, using a famous theme to a movie (star wars) to catch the listeners attention quickly. By repeating the title of the event it allows listeners to remember the name even after the radio advert is finished. Overall my radio advert has a no beating around the bush affect, using symbolic references for the listener to retain the information being processed.