FITD media release

FOOT IN THE DOOR

FILM FESTIVAL 2009




1/05/2009

Get your “Foot in the Door” at this year’s annual short film festival.

The diploma of Communication and Media class of Wollongong TAFE have developed “Foot in the door” an annual short film competition/festival which enables students to take their skills and learning beyond theory and simulation.

“Foot in the door” has attracted many supporters such as “Enchanted Media” and “Metro Screen.”

“FITD is an exceptional project presenting an unparalleled promotion opportunity for TAFE NSW and the Illawarra Institute in general” – Daniel Sanders Communications Producer.

“Foot in the Door” is unique in that:
· All entrants are provided with the same script
· All prizes are industry based work placements
· Films have no minimum length with a maximum length of 7 minutes
· It provided, free of charge, an opportunity for student entrants, no matter what faculty or discipline, to showcase their creative skills
· Co-opts existing infrastructure to market, organise and run the evnt thereby reducing costs
· Entrants promote the festival


“‘Foot in the Door” is an outstanding and exciting development with many possibilities. FITD could be an unforgettable evening boasting future potential.”
- Manager of Regent Theatre.

Client Brief

My radio advert as below will produce curiosity into the minds of the public by its use of intrigue and interest. My radio advert connects itself to the individual’s interests through using a well known and famous movie to establish a connection between the information being processed throughout the advert into the mind of the individual establishing just what “foot in the door’s” concept really means. Its use of short, brief information intrigues the listener without giving to much away therefore referring them to a website that they can access giving them a better lay out of the event. The radio advert gets straight to the point with no frills attached, using a famous theme to a movie (star wars) to catch the listeners attention quickly. By repeating the title of the event it allows listeners to remember the name even after the radio advert is finished. Overall my radio advert has a no beating around the bush affect, using symbolic references for the listener to retain the information being processed.

15 Second Radio Advert

MUSIC: STAR WARS THEMED MUSIC, DROWNS OUT SOFTLY, STILL SLIGHTLY VISABLE.

Darth Vader: (serious tone in voice) luke I am…..(happy upbeat tone in voice) Advising you to go to the annual “foot in the door” short film festival developed by Wollongong Tafe.

ANNCR: Get your “foot in the door” and one day you too could be the next George Lucas of film production. Visit our website on www.footinthedoor.com

email seeking sponsorship

From: Emma Munro
Subject: Request for Sponsorship
To: Manager of Regent Theatre

My name is Emma Munro and on behalf of Tafe NSW we ask for your support in the sponsorship of our upcoming event ‘foot in the door film festival.’
‘Foot in the Door’ is an annual short film festival beginning in September of 2009. It allows both Tafe students and non entrants the chance to literally get there ‘foot in the door’ in the film production industry, taking their skills and learning beyond the class room.

We believe that the Regent Theatre Wollongong would be the perfect sponsor to supply us with a venue for our upcoming event. In return for your support your company logo will be on all advertisements, posters, flyers, newsletters and emails. You will also have a page dedicated to you on the FITD website which individuals can access for over 6 months after the festival has finished. This opportunity is not only an excellent experience for all Tafe students but also for your business and the community as well!

‘Foot in the Door’ is an outstanding and exciting development with many possibilities. With your support FITD could be an unforgettable evening boasting future potential.

For further information visit our website at: www.Footinthedoor.org.au

Thankyou
Yours Sincerely
Emma Munro